Services

Measurement for media owners and ad tech, practical AI for growing businesses, and the data work underneath both.

Measurement and Media

Measurement strategy, retail media and go-to-market for ad tech platforms, media owners and retail media networks.

  • Measurement Strategy

    MMM, incrementality and attribution, chosen for the decision.

    • Marketing mix modelling
    • Incrementality testing
    • Measurement roadmap
  • Retail Media Measurement

    Incrementality and reporting advertisers believe.

    • Incrementality methodology
    • Comparable reporting
    • Commercial strategy
  • Go-to-Market for Ad Tech

    Positioning, pricing and proof for sceptical buyers.

    • Positioning and ICP
    • Pricing and packaging
    • Sales narrative and proof

AI and Automation

SOPs, automation and AI agents for teams losing hours to work a machine should be doing.

  • SOP Development

    Get AI Automation ready with Standard Operating Procedure development

    • Consistency and quality control
    • Training and onboarding
    • Scalability
  • AI Automation

    Practical AI automation for the repetitive work costing your team the most hours.

    • Increased efficiency
    • Cost reduction
    • Scalable, sustainable growth
  • AI Agent Creation

    Task and role-specific AI agents that take routine work off your team.

    • Available around the clock
    • Cost savings on repetitive tasks
    • Consistent, scalable output

Data and Analytics

Measurement and automation both run on data. We connect it, put it into apps your teams use, and model what happens next.

  • Data Integration & Apps

    No more broken spreadsheets and disparate data. Clean, integrated data in fast, adaptable apps.

    • One source of truth
    • Accessible online
    • Faster decisions
  • Reporting & Dashboards

    Reporting built around the decisions it supports, on data that refreshes itself.

    • Agreed definitions
    • Automated data feeds
    • Views people use
  • Predictive Analytics

    Predictive analytical models to decompose the past and predict the future

    • Forecast demand
    • Anticipate behaviour
    • Plan with confidence

Not sure where to start?

Tell us the decision you're facing, whether it's measurement, data or automation, and we'll point you to the right place.

Book a call