Measurement and Media
Measurement strategy, retail media measurement and go-to-market for media owners, ad tech platforms and retail media networks.
Measurement, data and practical AI
Adaptiv's founder, Carl Carter, spent 15+ years building the models global brands used to judge their media partners, at IRI and then Circana. Now we help the media and ad tech side prove what their advertising does.
What we do
AI and Automation
SOPs, automation and AI agents for teams losing hours to work a machine should be doing.
Data and Analytics
Measurement and automation both run on data. We connect it, put it into apps your teams use, and model what happens next.
Credentials
- 15+ years in media measurement and analytics, at IRI and then Circana
- SVP of Media & Analytics EMEA, Circana
- IPA and Digiday awards
- Advisory board, Dragonfly AI
- Work with global brands across CPG, beauty, sport and financial services
How we work
- Start with the decision. What needs deciding, and what evidence would change someone's mind.
- Write it down first. A plan agreed before anything is built.
- Show the number afterwards. Results you can check against your own.
Studio
Building keeps the advice honest. Adaptiv's studio builds and runs products of its own: Adverra, AI images and video for marketing; Mixura, paint colour matching for artists; and Data Viz Studio, a free dashboard plugin for AI assistants.
15+Yrs
Experience
Working with the world's largest brands in AI, data & analytics.
100%
Privately Owned
A business owned and controlled by its committed leaders.
3×
Productivity
Typical multiplier on repetitive tasks after automation. Source: Adaptiv 2026 analysis of project embedding results.
UK
Based
124 City Road, London, delivering globally.
Got a decision to make?
Measurement, data or automation: tell us what you're facing and we'll reply within one working day.