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Services

Go-to-market for measurement, data and ad tech products

Selling measurement is hard, because your buyer is usually a measurement person too. They'll test your methodology before they read your pricing.

We help ad tech, data and measurement businesses position, price and sell to that buyer.

Who buys, who signs, who can veto Your product Buys Media or partnerships lead Signs Budget holder Can veto Measurement team Tests the methodology first
Who buys, who signs, who can veto Your product Buys Media or partnerships lead Signs Budget holder Can veto Measurement team Tests the methodology first
A measurement product is bought by one person, signed off by another and can be stopped by a third. The third is usually the measurement team.

What we do

  • Positioning and ideal customer profile. Who buys, who signs, and who can veto.
  • Market sizing. A realistic view of the addressable market, and where to start.
  • Pricing and packaging. Models and scaling options that match how buyers budget.
  • Sales narrative and proof. The case studies, methodology notes and validation buyers need to see.
  • Partnerships and channels. Where agencies, platforms and data partners fit.
  • Launch planning. Sequencing, enablement and the first 90 days.
What a sceptical buyer checks, in order 1 Methodology 2 Validation 3 Case studies 4 Pricing First Last
What a sceptical buyer checks, in order 1 Methodology 2 Validation 3 Case studies 4 Pricing
A measurement buyer reads your methodology before your pricing, so the proof has to come first.

Why work with us

Adaptiv’s founder, Carl Carter, spent 15+ years as the buyer, at IRI and Circana, assessing media and data partners for global brands. He now advises Dragonfly AI on product, partnerships and ecosystem development, and Adaptiv’s studio builds products of its own.

Launching or repositioning a product?

Talk about go-to-market