Measurement Strategy
MMM, incrementality and attribution, chosen for the decision.
Measurement and practical AI
Prove what your advertising does
Measurement strategy, retail media and go-to-market for ad tech platforms, media owners and retail media networks.
Founded by Carl Carter, ex-SVP Circana, after 15+ years measuring media for hundreds of global brands.
Practical AI for growing businesses
SOPs, automation, AI agents and data apps for teams losing hours to work a machine should be doing.
Explore AI automationMeasurement and Media
Retail Media Measurement
Incrementality and reporting advertisers believe.
Go-to-Market for Ad Tech
Positioning, pricing and proof for sceptical buyers.
Adapt, Automate and Grow
Practical AI for growing businesses
The other half of Adaptiv. SOPs, automation, AI agents and data apps for teams losing hours to work a machine should be doing.
See all servicesSOP Development
Get AI Automation ready with Standard Operating Procedure development
AI Automation
Practical AI automation for the repetitive work costing your team the most hours.
AI Agent Creation
Task and role-specific AI agents that take routine work off your team.
Data and Analytics
Measurement and automation both run on data. We connect it, put it into apps your teams use, and model what happens next.
See data servicesData Integration & Apps
No more broken spreadsheets and disparate data. Clean, integrated data in fast, adaptable apps.
Reporting & Dashboards
Reporting built around the decisions it supports, on data that refreshes itself.
Predictive Analytics
Predictive analytical models to decompose the past and predict the future
Studio
Building keeps the advice honest. Adaptiv's studio builds and runs products of its own.
Adverra (opens in a new tab)
Marketing images and video from a few guided questions, with no prompts to write. Brand kit, Canva integration and pay-as-you-go credits.
Mixura (opens in a new tab)
Scan any colour with your phone and find the closest match across over 5,900 professional artist paints.
Data Viz Studio (opens in a new tab)
A free plugin for ChatGPT, Codex and Claude Code that turns CSV, Excel and JSON files into interactive dashboards that work offline.
About UsBuilt on 15+ years
Built on 15+ years
of measuring
what works
Adaptiv was founded by Carl Carter, former SVP of Media & Analytics EMEA at Circana, who spent 15+ years building the models global brands used to judge their media partners. We put that experience to work in two directions: measurement for media owners and ad tech, and practical data and AI for growing businesses.
Learn more about usHappy ClientsProving Value
Proving Value
Winning Trust
The best way to showcase our commitment is through the experiences and stories of those who have partnered with us.
Reviewed our processes and implemented content automations across the team.
Leisure BrandMarketing Director+ 16 HrsA week saved in timeRepetitive tasks automated whilst keeping a "human-in-the-loop" – outstanding!
Clothing BrandOperations Director£ 115 kSaved in operational costs annuallyThorough independent analysis of our Marketing spend. Increased our effectiveness
FMCG BrandBrand Manager+ 7 %Increase in sales volume