Marketing Strategy & Planning


Creating a Marketing strategy that aligns with the goals of your business is a challenging task in today’s fragmented media landscape. With so many channels to chose from and so many technologies a part of a user’s everyday life it requires a diverse set of skills and experience.

At Adaptiv we work across a range of disciplines from Marketing Analytics & optimisation, web and app development and integrated marketing  which enables us to provide an insight-driven approach to Marketing Strategy and planning based on real life up to date experience across many industries and media types.

Our approach to strategy and planning is grounded in proven principles of Marketing by optimising against reaching more users whilst balancing the cost to do so, thus delivering an efficient Return on Investment (ROI). We do this through mapping out the users path to purchase and typical trip mission for your products or services and aligning the best touch points to drive awareness, consideration and conversion.

Need help with your strategy and planning?