As our traditional marketing channels change and new channels in Digital and Social Media evolve the approach you take to marketing should change too. Rather than staying in the past or rushing solely into the future we recommend and consult with customers to take a much more integrated approach to their marketing spend.
Integrated marketing offers the benefits of using your existing marketing channels alongside and integrated into your new digital and social channels. This provides maximum impact and measurement for your marketing spend delivering results across customer engagement, sales and brand awareness.
Integrated marketing requires experience and knowledge in many channels to implement effectively. It should be a strategic approach but operational in its delivery. Adaptiv help clients create, define and deliver integrated marketing that works.